Google Ads to remove accelerated ad delivery option next month

Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. Automatic switch by October 1. Any Search or Shopping campaigns and shared […]

Experiment: How Airbnb sparked travelers’ interest across their planning stages

What we set out to test Can advanced audiences on YouTube spark interest and unlock relevant results with audiences at different stages of their decision-making journey? The background Airbnb is the global leader in vacation rentals. Looking to build its brand in APAC, the company identified India as one of its focus markets. Airbnb wanted […]

How Nestlé Taiwan used data-driven attribution to reach moms-to-be

At the Infant Nutrition Division of Nestlé Taiwan, data-driven attribution is being used to drive an overall increase in conversion rates and to boost overall orders and turnover. It’s also helped Nestlé Taiwan gain insights to consumer conversion pathways, move away from the last-click mindset, and develop better marketing strategies for connecting with niche audiences […]

Experiment: How Maggi maximized its website discoverability

What we set out to test Can Dynamic Search Ads help maximize content discoverability and minimize operational effort? The background The internet is full of content from tons of brands competing for consumer attention. MAGGI has long been an ally to home cooks in promoting the goodness of homemade food with its wide range of […]

Malaysia’s traditional businesses use YouTube to catch up to their digital customers

Shopping bags in one hand, smartphones in the other — Malaysian consumers have become sophisticated, digital-first shoppers demanding customized online experiences. Yet many businesses fall short of providing these experiences, with less than one in five having an online presence.1 Here’s how three brands from traditional industries used YouTube to reach their most engaged audiences […]

What ad viewability is and why it matters for SEA marketers

Just because your ad is served online or in an app doesn’t mean people will see it. Here’s what viewability is, how it’s measured, and why it matters. Whether it’s hiding below the fold of a webpage or muted in the feed of an app, there’s no guarantee your video will be seen the way […]