Malaysia’s traditional businesses use YouTube to catch up to their digital customers

Shopping bags in one hand, smartphones in the other — Malaysian consumers have become sophisticated, digital-first shoppers demanding customized online experiences. Yet many businesses fall short of providing these experiences, with less than one in five having an online presence.1 Here’s how three brands from traditional industries used YouTube to reach their most engaged audiences […]

Growing up with YouTube in Malaysia

Malaysians progress through life at their own pace, moving between key stages that bring fundamental changes to their lifestyles, behaviors, and mindsets. Those life stages also impact how they watch YouTube. In partnership with Kantar TNS, we studied Malaysians across four distinct life stages — single professionals, couples with no children, couples with young children, […]