In the world of digital marketing, one of the steps you can take to help your business is to build a digital marketing funnel.
This concept can maximize promotion and see the results in the form of income. So, it’s not just a big promotion without a clear target and maximum results.
What is the Digital Marketing Funnel?
The marketing funnel used in the digital world is an attempt to explain a person’s stages, from knowing the brand, considering it, making buyer transactions, assessing products, to becoming loyal customers.
The marketing funnel is one of the marketing strategies that you can do in digital marketing activities. The goal is to help develop the business you are running.
Steps in the Digital Marketing Funnel
Basically, the stages of the digital marketing funnel that each business uses are different. But in general, the steps in the marketing funnel are as follows:
At this early stage, you are trying to raise awareness or attention of the audience about your brand
You can maximize the use of writing or images / videos to attract the attention of the audience to get to know your brand in more detail.
This effort is what you can do so that your company or brand is known by the general public, and helps them easily remember your brand.
This second stage is a continuation of the audience’s awareness of your brand. For those who are aware of your brand’s existence, they will look for more information about the products you sell.
Prospective consumers will compare between one brand and another. The goal is to get the best product according to these potential customers.
After passing the consideration stage, where potential customers seek as much information as possible about a product and compare it with similar products from other brands.
Prospective consumers have chosen which brand they think is best, and decided to buy the product.
This stage will determine the next stage, so that the efforts that you can do so that consumers who are buying your product for the first time make a smooth purchase of your product to the next stage again is that you can make the best service or service.
The term buyer is king is true, so in order for the king to come back to buy your product, you must be able to serve him well.
The superiority of service in a store is an important point that determines the good response of consumers and makes it necessary to make repeat purchases.
- Buy some more
This fourth stage is the response or feedback of your product buyer transactions.
Where consumers are satisfied with the first purchase, and then consumers will decide to buy your product again.
The activity of consumers buying back your product can mean that the quality of your product is good, and your service is also good.
So that consumers feel comfortable and happy to buy products from your brand. The opposite thing that will happen if the quality of your product is not good enough is that consumers will not return to buy your product again.
This stage is the culmination of your success in presenting the best products and services.
Where consumers who buy your products are always satisfied, so that consumers become loyal.
Satisfied and loyal, these consumers provide good testimonials and recommend your products to others, especially those closest to them.
If the consumer succeeds in getting other people to try to buy your product, there will be repetitive stages.