Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clear audience – and, ultimately, to drive profitable customer action.
Benefits of Content Marketing
In particular, there are three main reasons and benefits for companies running content marketing campaigns, namely:
- Increase sales
- Save cost
- Get better and more loyal customers
Content is marketing today and in the future
It cannot be denied that the role of content in the world of digital marketing is so vital that there is an expression that says “content is king – content is king”.
In contrast to the marketing messages that are milling about everywhere. On social media, YouTube, e-mail, and others, you will find irrelevant and useful information that even seems to disturb your comfort.
That is what distinguishes content marketing from other marketing channels.
5 Examples of Content Marketing
Content is what you see on the internet. Content is the content of the internet. Without content, the internet world will be empty.
There are many types or formats of content in the digital world. Starting from blog articles, pictures, quotes, stories, videos, and more. All of these are forms of content marketing that we can use in running content marketing campaigns.
Here are 5 examples of content marketing that you can try as a beginner:
- Infographics
Infographics are generally long, vertical charts that include statistics, charts, and other information.
If you want to see first hand what infographics look like, you can simply go to Google and do an image search with the keywords “infographics”.
- Website page
What is the difference between a normal web page and a web page that is content marketing? Take a look at Moz’s Beginner’s Guide to SEO, a provider of SEO tools and resources.
- Podcasts
- Videos
Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and difficult. Yet with the lower cost of professional-grade equipment making high-quality video and audio content is easier than ever.
- Books
Like movies, people often think of books as selling themselves, but smart marketers don’t sell books just to sell books, they sell books as a marketing tool.
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