Digital marketing is determined based on the use of various digital techniques and channels to build relationships with customers where they spend a lot of time online.
Starting from the website itself – to the brand assets of your business in the online world – digital advertising, email marketing, online brochures, and more – there are a variety of techniques that fall under the umbrella of the term digital marketing.
Digital Marketing Techniques and Examples
- Search Engine Optimization (SEO)
SEO is the process of optimizing your website to get a higher “ranking” on search engine result pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that are useful for SEO such as Website, Blog and Infographics.
- Content Marketing
This term refers to the creation and promotion of assets in the form of digital content with the aim of generating brand awareness, traffic growth, lead generation, and customers. Channels that can play an important role in your content marketing strategy such as Blog articles, Ebooks and whitepapers, Infographics and Online brochures and tutorial books.
- Social Media Marketing (social media marketing)
This technique promotes your brand and content on social media channels to increase brand awareness, drive traffic and generate leads for your business. The channels you can use in social media marketing such as Facebook, Twitter, LinkedIn, Instagram and Snapchat.
- Pay-Per-Click
PPC is a method of driving traffic to your website by paying the publisher every time your ad is clicked.
One of the most common types of PPC is Google Ads, which allows you to pay for the top slots on Google’s search engine results pages at a “per click” rate for the links you place.Other channels through which you can use PPC such as Paid advertising on Facebook, Promoted Tweets on Twitter and Sponsored Messages on LinkedIn.
- Affiliate Marketing
Affiliate marketing is a type of performance-based advertising, where you receive a commission in return for promoting other people’s products or services through your website / blog. The affiliate marketing channels such as Video hosting ads through the YouTube Partner Program and Post affiliate links from your social media accounts.
- Native Advertising
This type of marketing refers to advertisements that promote content and are displayed on a platform alongside other free content. BuzzFeed sponsored posts are a good example, but many people also perceive social media ads to be “native” – examples of which are Facebook ads and Instagram ads.
- Marketing Automation
Marketing Automation refers to software that functions to automate frequently performed, repetitive operations that they should be done manually, such as Email Newsletter, Scheduling social media posts,
Contact list update, Prospect follow-up and Campaign tracking and reporting.
- Email Marketing
Companies use email marketing as a way of communicating with their audience. Email is often used to promote content, discounts, and events, as well as direct people to business websites.The types of emails you may send in an email marketing campaign such as Blog subscription newsletter, Follow-up emails to website visitors who download something, Welcome email to new customers and Holiday promotions for loyalty program members.
- Online PR
Online PR is the practice of securing the online reach gained by digital publications, blogs, and other content-based websites. It is like traditional PR, but in the online space. The channels you can use to maximize your PR efforts such as Reporters’ coverage through social media, Online reviews from viewers for your company and Comment on your personal website or blog.
- Inbound Marketing
Inbound refers to a “full-funnel” approach to attract, connect and delight customers using digital content. You can use any of the digital marketing tactics mentioned above through inbound marketing strategies.
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