Even though email marketing is not something new, there are not a few entrepreneurs and marketers who don’t really understand the true meaning of email marketing.
At its most basic level, email marketing is the use of email to promote a business. Email is one of the main digital marketing techniques.
They are used to cultivate relationships with potential customers, notify current and branded customers of your business, offer coupons to drive customer loyalty, and more!
Email Marketing is a form of direct marketing, similar to marketing via postal mail, but email marketing is much more efficient for your wallet and for the environment because it is completely paperless.
Some people think that email marketing is out of date, but the fact is that email marketing is becoming more and more important.
Email Marketing has been in use long after the birth of the Internet. Since then, email has grown rapidly and is still a very useful marketing tool.
In fact, many business owners think that email marketing is more important today than ever before. There’s a good reason that most retailers consider email marketing to be one of the most effective customer acquisition tactics!
So What is the Function of Email Marketing?
After understanding the meaning of email marketing, now you also need to understand what its purpose is. Email Marketing can be used to build trust with customers over time to turn them into repeat customers.
Email Marketing is also an effective way to inform your customers about new products or promotions that you are running.
People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience.
In fact, 28% of online shoppers in the United States report that they subscribe to store or product emails to stay informed about the brands they love.
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